Our experts conduct Trend Analysis and will give an insight of the present mood in each constituency. Suppose, if we conduct elections now, where the voters will stand? Whom will they vote for? Once we learn the answer for these questions, we will design a communication strategy to shift the trend towards your candidate.
Our experts conduct Trend Analysis and will give an insight into the present mood in each constituency. Suppose, if we conduct elections now, where the voters will stand? Whom will they vote for? Once we learn the answer for these questions, we will design a communication strategy to shift the trend towards your candidate.
Trend Analysis is very important for:
  • Developing Manifesto Creation
  • Packages
  • Communication
  • Slogans
  • Method of communication
  • Platforms are chosen
All these will be decided based on the Trend analysis result.
Political Campaign Planning Methodology
  • We conduct research for finding the mood of the voters.
  • Setting the goal of votes to win the election.
  • Analysing and Targeting voters who will shift.
  • Developing a campaign message.
  • Implementing a campaign.

Research

The research is the eye and ear of campaign planning. Our experts conduct research and find out the trend. We will find out Influential factors that are going to decide the voters’ response in the election.

We will assess:

  • The characteristic of the general voter behaviour so far.
  • Past election trend for 3 elections.
  • The influential factors of past election results in general and constituency-wise.
  • The dominant factors visible on public domain everyone believed to affect the voter behaviour in this election.
  • The reputation/weakness of your candidate - Constituency-wise.
  • The strength and weakness of the opponent candidate.
Voter file creation Our experts create voter files of each constituency to study the voters whom we can shift info about of your candidate.
  • All possible voters who will reach the booth for voting.
  • Support base of each political parties-geography/both wise- and percentage wise.
  • The demographic composition of the voters.
Past Election Analysis
The past election trend and analysis is considered to assess the trend and change of percentage of the vote for the party/candidate in each segment. From that data, we assess the possible reason for the shift of the vote. Then, design a strategy to win the lost voter percentage.
  • The percentage of the vote of each candidate
  • The percentage of the vote of each candidate
  • Booth level vote percentage shift/variation from the previous election in the same constituency
  • How many vote required to win the election this time
  • Past election, what was the performance of the similar candidate/party in the same constituency
Research on trend
  • What is the hot issue influences today
  • How to motivate the voters to go to vote
  • How to motivate the voters to vote for your candidate
  • What the voters expect in each constituency
  • How these issues will help your candidate
  • How the existing hot issue going to hurt your election ca,piagn an result
  • What should include in the manifesto and campaign to shift the voter opinion towards your candidate?
  • The opinion of the voters about your candidate today 7 how to shift the opinion if the opinion is not in/his /her favour.

Once we conduct the research and compile the data, we will have a clear idea how to design a campaign communication strategy. And, how to position the candidate in front of the voters.

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Borrowings of other people’s mediocrities. Tha what ‘trends’ are – a search for something.